In compliance with the regulations in the EU’s Digital Markets Act (DMA), and following the iOS 17.2 update, it’s been reported that Apple will soon be allowing iOS users to sideload app stores in the EU.
This means that iOS users will be able to download and install apps from sources other than its official Apple App Store, which has previously been the only source for downloading apps on iPhone and iPad.
It’s been reported that sideloading from app stores in the EU could be available to iOS users in the first half of 2024. This opening up of competition to something that Apple has had full control over could affect the company’s revenue if users choose non-Apple channels for app payments.