Due to the fast pace of the digital sector it pays to keep up to date with the latest news. Here we provide updates on any issues that might affect your business IT, plus share any developments happening within our company.

Tech News : OpenAI's Video Gamechanger
OpenAI’s new ‘Sora’ AI-powered text-to-video tool is so good that its outputs could easily be mistaken for real videos, prompting deepfake fears in a year of important global elections.
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Tech News : Google Waits On Hold For You Until A Human Answers
Google’s new “Talk to a Live Representative” feature will call a business for you, wait on hold for you, and call you when a human representative is available.
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An Apple Byte : Instagram and Facebook Ads 'Apple Tax'
Meta has announced that it will be passing on Apple’s 30 per cent service charge (often referred to as the “Apple tax”) to advertisers who pay to boost posts on Facebook and Inst
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Security Stop Press : Google Launches AI Cyber Defence Initiative
In a bid to “tilt the cybersecurity balance from attackers to cyber defenders,” Google has announced the launch of its AI Cyber Defence Initiative.
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Sustainability-in-Tech : Dirt-Powered 'Forever' Fuel Cell
Researchers at Northwestern University in the US have created a fuel cell that harvests energy from microbes living in soil so that it can potentially last forever (or as long as there are soil mic
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Tech Tip - Developing A Consistent Brand Voice Using ChatGPT
If you want to develop a comprehensive guide on your brand's voice and writing style to ensure consistency across all company communications, you can use ChatGPT to help you. Here's how:
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Featured Article : Google’s AI Saves Your Conversations For 3 Years
If you’ve ever been concerned about the privacy aspects of AI, you may be very surprised to learn that conversations you have with Google’s new Gemini AI apps are “retained for up to 3 years”
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Tech Insight : What Are 'Blockchain Identifiers'?
In this insight, we look at what blockchain identifiers are, their roles, users, and relevance to businesses, plus how they could work with the domain name system.
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Tech News : Robo-Calls Now Illegal In The US
The US The Federal Communications Commission (FCC) has announced that robocalls using AI-generated voices are now illegal.
What Are Robocalls And Why Make Them Illegal?
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Tech News : Google Launches Gemini Subscription
Google has rebranded its Bard chatbot as Gemini, the name of its new powerful AI model family, and launched a $20 per month ‘Gemini Advanced’ subscription service.
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